A different perspective. Sometimes good social media content offers a new perspective. You are not necessarily showing people something they have never seen. But you are showing them something from a vantage point they have never had.

I took this picture of client Rich Redmond while he went through sound check. Why climb up on the catwalk? Well, for one thing, it's fun to go up there. But more importantly it was a chance to get some photos and videos from a different vantage point. A lot of people have watched drummers during a concert. A small percentage of those people have watched a sound check in an arena. And an even smaller percentage have watched a sound check in an arena from the upper catwalk of the stage.

​Giving people a view they might otherwise never get to see... that kind of content has value.  - Cris

I've never been a fan of the tactic where people post a photo of themselves in front of a crowd and then say, “Tag yourself!” You see it done by musicians at concerts and business people at conferences. Basically these people are saying, “We know our content is not interesting enough that you will share it of your own accord, so we are hoping to trick you into spamming your connections.” - Cris

As with any social situation, with social media there is the urge to be accepted. Just because it is virtual does not mean that the usual thoughts, pressures, etc. don't apply. And yet, it seems like the people who stand out are the ones who embrace what is different about themselves. And these are not necessarily people who are radically different, just a little different.

Johnny Colla of clients Huey Lewis & The News said to me, “I say this in a good way: We don’t fit in today any more than we did in 1984 or 1986.” Their album “Sports” sold over ten million copies.

Here's to not fitting in.  

​- Cris

I have some professional drummers as clients (Bands To Fans). They have all talked about the hours and hours they devoted and still devote to getting better at their craft. It is the same with social media marketing. If you want to get better, you have to put in the time.