​Doing some interesting work with business client Now Hear This Audiology & Hearing Solutions. Specifically we are using the Facebook pixel to target the accounts of people who have visited the company's website when we boost a post. We can see that some of the post likes are from website visitors who do not yet follow the Facebook page. In other words we are getting the attention of people interested in their business, but who would not have seen the posts if we hadn't targeted them.