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Overstatement

4/26/2017

 
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​I am tired of the oversell everyone engages in now. No one simply states what they do. Instead every business description is "We transform your world. We take you to the next level and make you stand out from the crowd." And you just want to respond, "Really? You're a sandwich shop. You put deli meat between slices of bread."

Alex Ryan - TLDC Interview

4/19/2017

 
Tomorrow Alex Ryan of clients Evantec Solutions Group will be the guest on TLDChat. Listen live at ​http://bit.ly/2pCFMkK
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Facebook Pixel Work

4/19/2017

 
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​Doing some interesting work with business client Now Hear This Audiology & Hearing Solutions. Specifically we are using the Facebook pixel to target the accounts of people who have visited the company's website when we boost a post. We can see that some of the post likes are from website visitors who do not yet follow the Facebook page. In other words we are getting the attention of people interested in their business, but who would not have seen the posts if we hadn't targeted them.

Not Much Of A Plan

4/17/2017

 
​You can tell by many businesses' social media that their online marketing mainly involves desperately waiting for the next holiday so they can post a photo of their themed office decorations. "We're lucky Pam brought in that stuffed animal so we had something to post on Groundhog Day. I think what she had was actually a gopher and I still don't know why it was wearing an evening gown, but dammit it got three likes."

    Author

    Cris Cohen

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