 I repeat some mistakes. One is thinking I can increase the quantity of posts and not lose any of the quality. "This time I have a system that works!" But I don't. Instead I return to the same realization: When you try to crank stuff out in assembly line fashion, the quality is going to suffer.
Not that every post has to be the equivalent of a culinary masterpiece that takes days to prepare. But it also doesn't have to be like a fast food meal where the frozen burger patty is microwaved, slapped on a bun, and fired out of a drive-thru window. Part of it is the allure of faulty math. One day I get great engagement numbers. Then I think that, if I can double my daily output, I will also double my engagement numbers. But it doesn't work that way. That is like reasoning that if something needs to bake for one hour at 300 degrees, then you will get the same result in just 30 minutes if you dial up the oven to 600 degrees. Put it in a pottery kiln and you can serve it in just 5 minutes 10 seconds. This thinking leads to a disappointing entrée and possibly uncontrollable vomiting. Faster is not always better. - Cris Despite it being called social media, a lot of businesses and even bands create content that is really impersonal. It has all the warmth and connection of a software's terms and service agreement. "How have you been, Steve?" "Some jurisdictions provide for certain warranties, like the implied warranty of merchantability, fitness for a particular purpose and non-infringement. to the extent permitted by law." "Great. And the kids?"  I love that I have a home office. But as the parent of a special needs child, sometimes I need to get out and work elsewhere. Yesterday I set up camp at a bookstore café to do some research and write some rough drafts. And judging by the residue in the cup, I apparently drank some sort of viscous fluid used by insects to preserve their kills. - Cris  You can tell it's the weekend because, instead of working upstairs in my office, I am working downstairs at the kitchen table. What can I say? I'm wild like that.  People fast forward through commercials… but then wonder why no one responds to the constant stream of sales pitches they post on social media.  |
AuthorCris Cohen Archives
December 2018
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