One of the big myths perpetuated by the social media sites is that the stats they provide are the only measure of your content's effectiveness and value.
No matter how adept you are or how sophisticated social media targeting becomes, Facebook advertising will always be a game with diminishing returns.
To have impact you need to cultivate genuine fans.
You can use the Facebook pixel to track who visits your website, find their corresponding Facebook profiles, and then target those specific people with your ads.
Some people boost their social media follower numbers by paying groups that have a stable of fake accounts. However, fake followers tend not to spend money on your services, products, concerts…