The world is filled with creative, insightful people. But put those people in front of a blank text box and they cannot think of what to say.
Answer: Develop a workaround. That is what I do for my clients.
My method… I interview them. I take them away from the text box and get them involved in a conversation about their work, their experiences. Suddenly their thoughts and ideas flow.
After an hour, without realizing it, they have built up enough content to slay the blank text box monster every day for weeks to come.
What content challenges are you facing right now?
When I interview business clients, we may talk about their service or their product, but ultimately it is the humanity and the personality of the person that really sells it. It shines through. And that is what connects with the reader.
Photos are nice. Stats and specifications can be interesting. But a genuine human being talking about the product or service is way more compelling. - Cris
Something slightly different. My new e-book is an interview with Daniel Gouldman, Founder and CEO of Ternio. You can download it for free as a pdf at http://bandstofans.fetchapp.com/permalink/fc6063
An enterprise blockchain company, Ternio's BlockCard allows customers to connect their cryptocurrencies to a Visa card and use them in the real world.
- The future of money / banking
- The business pivot that led to Ternio’s success
- How Gouldman went from homeless to business leader
This might seem controversial, but I really think people can read paragraphs. I don’t think a few sentences grouped together in a rectangular format will make someone’s head explode. Apparently a lot of other people do though. Hence many sites are filled with what has been labeled “Broetry.” That is when every sentence gets its own paragraph for fear that something lengthier would scare readers off. If you are writing instructions for dismantling an explosive device, by all means, keep things as simple as possible. If you are trying to sell people that you are a mature businessperson and intellectually gifted, maybe a good start would be demonstrating that you can write a paragraph more complicated than “See Spot run.”