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I am staying with family for the holiday and their home wifi is having issues. I tried setting up at a FedEx/Kinko's, but their connection speed wasn't much stronger than what people had in 1997. So I went to a nearby hotel and set up camp in the lobby. The wifi is good, the area is pretty quiet, and, when I need a distraction, there is the time-honored sport of people-watching.  Nothing against Christian Slater, but who doesn't look at this movie ad quote and think the missing words are "is not"? If you run a quote with a gaping hole like that, many people are going to fill it in with the worst options possible.  Congratulations to clients Time for Three on reaching 100,000 followers on Facebook. One of the great things about social media is that groups like Time for Three, which consist of just two violins and a double bass and who play a mix of original compositions, classical pieces, and covers of everyone from Katy Perry to The Beatles, can be more easily discovered by music enthusiasts. The same creativity and adventurous spirit that has made them difficult to classify has also earned them a reputation for amazing skill and thrilling live performances. It is an honor to work with them and I can't wait to see (and hear) what they do next.  Back at work this Saturday morning. I traded my wine in for coffee, but the theme of liquid and a laptop is still the same. A lot is happening this weekend. Cowboy Mouth is playing shows (are they ever not?), Taylor Dayne has started her two month run in Toronto in the theater production "Dee Snider's Rock & Roll Christmas Tale", Louis Prima Jr and the Witnesses are gearing up for concerts next week in MN and WI ... It looks like it will be a busy, but fun Thanksgiving week.  At an Internet marketing conference in Raleigh. A humongous conference room filled with marketing people from large and small companies. These are just a handful of the people competing for your attention and your customers' attention every day. This is why you might need help with your social media.  Sometimes a person or business will put questions in their posts just to get their engagement numbers up and then not even read the responses. It's like a band taking requests and then playing a song that no one asked for.
Does putting questions in your posts help your numbers? Often it does. Because the more comments a post receives, the more people the algorithm will show that post to. But if you are not going to read the answers, much less respond to them, then you have no class. What is sad is that “experts” tell people to do this. I have heard or read variations on this conversation a number of times ... “Put questions in your posts so that people will comment and the platform algorithm will reward you for it.” “But I'm not sure I will be able to read all of those responses.” “Doesn't matter! Don't read any! No one will know.” Makes you feel all warm and fuzzy inside. "Real content marketing isn’t repurposed advertising, it is making something worth talking about."
Read the full interview on Contently. This past week I worked at Rich Redmond's 3rd annual Drummers Weekend in Nashville. No, I wasn't one of the instructors. "And now Cris will demonstrate how even the simplest groove can go horribly wrong." One of the best clinics was given by Mark Poiesz, drummer for Tyler Farr. In addition to his advice about becoming a better musician, he also spoke to the students about not discounting who they are as individuals. He said, "Being yourself is the best thing you can ever be." Constantly learn from others, but don't get caught up in thinking you have to be exacty like them. It is a rare message to hear in the music industry ... or really anywhere in life. But Mark spoke about it with sincerity and heart. (photo: Elle Jaye)  |
AuthorCris Cohen Archives
November 2020
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