With their reformatting of the "Photos" section for public pages, Facebook has somewhat hidden the collection of photos from other people that were either posted on the page or that tagged the page. I glossed over that line of text and just dove into the "Albums" several times before seeing it.
This is a good thing though. You still have access to photos by fans and can see if there is something cool to share to the page. However, it is also nice that this is hidden, because in the past people would take advantage of its more prominent placement and spam that section with ads for products or promotion of their own profiles. “What are some of the things you've learned in your years at Shoeboxed that was maybe not taught in school?”
Michael Hourigan of Shoeboxed: Almost everything. I studied marketing and advertising in college. The thing about school is it teaches you the higher level concepts of business but not the intricacies of everything – that is stuff you learn as you go. It's actually funny. One of the start-up terms is “fake it till you make it.” Work at it. Figure it out on your own. And then you finally get comfortable doing things and you learn things. And that's pretty universal across all things marketing, which is what I do. Whether that has been paid advertising, copywriting, blog posts, social media, customer outreach – just talking to customers about the product itself and how we can improve and add to it – that's all stuff you really just learn as you go. And it is quite a fun experience. |
AuthorCris Cohen Archives
March 2021
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