“What are some of the things you've learned in your years at Shoeboxed that was maybe not taught in school?”
Michael Hourigan of Shoeboxed: Almost everything. I studied marketing and advertising in college. The thing about school is it teaches you the higher level concepts of business but not the intricacies of everything – that is stuff you learn as you go. It's actually funny. One of the start-up terms is “fake it till you make it.” Work at it. Figure it out on your own. And then you finally get comfortable doing things and you learn things. And that's pretty universal across all things marketing, which is what I do. Whether that has been paid advertising, copywriting, blog posts, social media, customer outreach – just talking to customers about the product itself and how we can improve and add to it – that's all stuff you really just learn as you go. And it is quite a fun experience.