Connect To Fans
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog

Focus On People Not Platforms

10/26/2016

 
​Create posts for yourself and your followers. Don't create posts for the platform. 

Unfortunately a lot of people do the latter. They post with the goal of pleasing whatever algorithm runs the social media site they are on. And when the algorithm changes, they change their content to please the new algorithm. 

I have seen content that makes a site's algorithm ridiculously happy, but that does nothing for the person posting it or the person reading it.

The Sorry State of Stats

10/24/2016

 
​Social media stats really don't tell you much.

With social media you can theoretically see how many people saw your post. (I say "theoretically" because you don't know if they are giving you accurate numbers or not.) There is even the eye candy of the total number of likes and shares.  

And while it is somewhat better data than you get from, say, a magazine ad, it is still just eye candy. There are so many people out there who, when they see content that they like, don't do anything. They don't click like, they don't comment, and they don't share. Why? Because they don't have to. They grew up in a world where, after you read an article you liked, you put the magazine down and that was the end of it. Maybe you mentioned it to a friend, but you did not document this communication in any way. 

No matter what the platform is, the total number of likes you get for a post is not an accurate measurement of the number of people who read it and liked it. And it is definitely not an accurate measurement of the number of people who read your post and thought about it.

Social media, blogs, and such are incredibly powerful and valuable ways of communicating with your audience, fans, or customers. However, there is no good way to measure any of it yet. 

Take Tips And Tricks With A Pound Of Salt

10/23/2016

 
Occasionally I will look through online articles and blog posts about social media marketing. They usually have titles like "10 Ways To Get Amazing Facebook Numbers!". It is a style stolen from vanity magazines that have headlines like "5 Tips For Driving Women Wild!", which sounds like it was written by someone who has restraining orders against him.

I find a good test for these articles is to compare them with someone's social media you admire. For instance, I think the gold standard for social media is Humans Of New York (HONY). When I compare HONY with what these articles suggest, they never match up. 

The articles say "have calls to action", "ask lots of questions", "do live video regularly." HONY does none of this and their engagement is far above the pages I see using these tactics. HONY posts quality content consistently. It is straight forward, but it's not easy.

The Wrong Goal

10/10/2016

 
​If your goal in creating social media content is to beat the site's algorithm, you are going to crank out a large quantity of crap. 
Picture

Don't Get Lost In The Numbers

10/5/2016

 
Picture

Differentiating Yourself 

10/4/2016

 
​"I will say to customers, 'We can do fabulous designs for you. But the next guy will say that as well. But one thing I will give you a guarantee on is that our project management and cost control is second to none. And I've got people who will tell you that, references who will tell you that.' And in an industry that is notorious for delivering late and over-budget, that's got to be worth something. We don't deliver late. We don't deliver over-budget." - Ken Moore, Anfield Inc.

Great Insight From Seth Godin

10/3/2016

 
From Seth Godin's book "The Icarus Deception" - "I don't care how many friends you have on Facebook or how many followers you have on Twitter... I care about how much people will miss you if you're not back here again tomorrow."
Picture

    Author

    Cris Cohen

    Archives

    March 2021
    February 2021
    November 2020
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015

    Categories

    All
    Blog
    Business
    Interviews
    Social Media

    RSS Feed

© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog