​Content developed with Carrie Charlick of clients Essential Bodywear...

"What's something that you learned through building this business that was a bit of a surprise?"

Carrie: You know, I knew that women struggled with their self-image. I didn't know how much. 

That was really eye-opening, how women are so hard on themselves. Not just with their image, but with everything. Being perfect. 

These women … they're moms, they're wives, they're businesswomen … and they try to do everything. And how much they struggle with being perfect in all of those categories. 

I knew it was going on, but I didn't know the depth of it. We are really hard on ourselves. We want to do 200% on every single job. 

​From my interview with Alex Ryan of clients Evolve Solutions Group...

"Very rarely do people think about hiring the right people when they’re building a team. They think about hiring the right skills, the right number of years of experience, but not necessarily the right people.

"Anyone building a team, reorganizing, or handling post-merger or acquisition team alignment will think, 'What skills do I need? And can I get or do I have the bodies to fill that need?'

"Yes, skills are important, and having a pool of candidates or resources to choose from helps, but it is just a small piece of the puzzle.

"Start by thinking about the right mindset, intangible skills, inherent capabilities and relatable industries and experience."

​Ads that you run on the right column of Facebook are not seen by people using a mobile device nor by people using a laptop with an ad blocker on their browser.

​A question multiple clients asked: How come when I release a new video, I get great video view numbers on Facebook, but much lower numbers on YouTube?

Most people do not change their Facebook default setting. As a result, when they are scrolling through their newsfeed and come across a video, it starts playing automatically on mute. If a video plays for just three seconds – even with the sound off – Facebook counts this as a view. 

So if you pause your newsfeed scroll to read a post and right below that is a post with a video playing, even though you are not looking at it or hearing it, Facebook counts that as a view.

If you are scrolling through your newsfeed, come to a video that starts playing automatically, and then look away from your computer or phone to talk to someone, Facebook counts that as a view.

If you are looking at Facebook, set your phone down next to you on the couch, and your cat steps on the screen moving the newsfeed to a video that starts playing, Facebook counts that as a view.

Video can make for great social media content, but the view numbers mean nothing.