Connect To Fans
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog

Social Media Algorithms

10/30/2017

 
​Facebook, Instagram, LinkedIn, Twitter, and Pinterest all use algorithms that determine how many people see your posts and which people see your posts. You do not have full organic reach to all of your followers.

Ad Blockers

10/29/2017

 
​Many people use ad blockers with their web browsers. These people do not see any ads you run in the right column of Facebook.

Facebook Experiments

10/26/2017

 
​A reminder about why it is important to: 
- Be platform agnostic
- Create content that can work on multiple environments
- Update the content of your own website (a property you own and control)
Picture

Customize For Each Platform

10/24/2017

 
​Customize posts for each platform you post them on. 

Many people push posts from Instagram over to Facebook. Thus their posts are filled with hashtags that, while important on Instagram, are ignored on Facebook and just create a big mess. 

Also, the tags they used in Instagram for other profiles don’t work in Facebook. So the post on Facebook then has names with the @ symbol attached that don't link anywhere.

Boosting Social Media Posts

10/13/2017

 
Picture
​As various people have pointed out recently, if you advertise or boost a post on a social media platform, then you are their customer. If you just use the platform -- posting, liking, sharing -- then you are their product. 

I have found that even a small boost can put a platform's algorithm more on your side. 

However, it is important that you also target an audience already open to hearing from you.

Big Tech's Lack Of Control

10/11/2017

 
​One of the key sentences from this New York Times piece - "The tech giants have upended much of society, but even they have difficulty understanding and navigating the chaos of the new platforms they have built."

While this has resulted in some massive Snafus recently, I think it is also a sign of opportunity and possibilities. The tech behemoths don't have the stranglehold on things that they would like you to believe.
Picture

Too Much Automation

10/10/2017

 
Picture
​According to an article in the New York Times, "Google has found evidence that Russian agents bought ads on its wide-ranging networks in an effort to interfere with the 2016 presidential campaign."

I see it as a warning about what can happen in the world of social media when you lean so heavily on automation that things are on cruise control and there is no actual person at the steering wheel. 

Just because something can be automated doesn't mean it should. 

YouTube Stars

10/6/2017

 
​Despite the millions of followers some people have on YouTube, none of them are as popular as the "Skip Ad" button.

Concert Shooting

10/2/2017

 
Client Rich Redmond, drummer for Jason Aldean, is safe and uninjured. I wish I could say the same for everyone who was at that event.
Picture

    Author

    Cris Cohen

    Archives

    March 2021
    February 2021
    November 2020
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015

    Categories

    All
    Blog
    Business
    Interviews
    Social Media

    RSS Feed

© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog