A big part of my job... digging through pages and pages of client interview transcripts to find the gems... those wonderful insights and anecdotes.
From the Wall Street Journal - "Spotify also introduced the idea of a 'two-sided marketplace,' where it envisions being able to charge artists, labels and other content creators for insights on users' streaming habits, artist preferences and locations, among other things."
Some people have proposed that social media platforms change their display settings so that you can no longer see other people’s stats. No more follower counts, like totals, share totals, etc. After all, so many social media stats are artificially inflated, either by purchasing fake followers or by other means. Thus, they don’t mean much. They are not a way to evaluate the quality of a post. Also, chasing numbers has led many people to push out a lot of awful content. - Cris
Yes, you can use ads to bring people to your social media, but when they get there, what do they see? Do they see examples of your work, knowledge, and insights? Or do they just see a photo of that day there was cake in the break room?