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You are not going to be good at every aspect of social media. Accepting that will actually make you much more productive. - Cris
A few years ago Zynga was the next big thing, getting amazing numbers for games like FarmVille. It seems those were just followers, not fans. According to Fast Company magazine, "The gaming company reported a $47 million loss in Q4 and continues to hemorrhage daily active users, reporting a 24% year-over-year decline in players."
Congratulations to clients Time for Three. Their special "Time for Three in concert" aired on PBS last night in 187 markets. You can also now watch it online at http://www.pbs.org/show/time-three-concert/  People are obsessed with automating everything. If you are making widgets, that's fine. If you are trying to communicate and connect with people, the results are going to be sad. - Cris
The goal is to get to the point where people search for you, your business, your band. When Google was making its initial ascendancy, people set the goal of being at the top of a category. They wanted to be the number one result when people searched for sales software or shoes. But particularly with the rise of social media, you really need people to search for you. You want people typing your name into Facebook, Twitter, or Google. It may not be the same volume of people who search for a generic category, but they will be a dedicated audience, an audience others will have trouble stealing from you. They will be people who want what you bring to the table. They may not be able to describe it, but they know that you, your band, your company embody it. - Cris
 Everyone is trying to figure out the magic formula for social media. If all you care about are the number of followers, then that formula is (click bait headline) + (trending hashtag) + (cat video or fail video). However, if you want genuine fans, customers, people who will spend money on you, then this formula will not work.
If you want followers of substance, you need to create content of substance. To acquire genuine fans, I think the formula is (quality content) + (patience) + (persistence). - Cris  Somewhat ironically people need more focus in social media. I say “ironically” because social media is made for distraction, for Attention Deficit Disorder. But you can tell when someone took the time to do a post well, thought about their words, tried to get the picture right, spent a few extra minutes editing the video. And I find that those are the posts you are more likely to spend some time with, comment on, and share with others. You can tell when someone just spit out a post without any thought. As a reader, I give those the same amount of time and thought... almost none.
And maybe that is one of the great contradictions to social media: It invites and encourages short attention spans, but it you really want to connect with people, you are going to need to focus. - Cris I find it interesting when people get big numbers by posting someone else's content and then claim success for themselves. - Cris  "Event video is a big animal to tackle. Because you can't re-create that event. So if you are promising your client at a concert or a corporate function, “I'm going to film this, that, and the other,” and you don't get the best footage or you don't capture audio, you can't go back and recreate that concert. You can't go back and recreate that keynote presentation. That is why event video costs more. It is stressful and you can't go back and re-do it." - Will Hardison of Fanbase, LLC  I've never liked cotton candy. To me, it's just flavored air. I like sweets, but I prefer something with a bit more substance.
To me, a lot of businesses post content that is just flavored air. The social media I like and follow has something you can sink your teeth into. |
AuthorCris Cohen Archives
March 2021
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