Focus On People Not Platforms

​Create posts for yourself and your followers. Don't create posts for the platform. 

Unfortunately a lot of people do the latter. They post with the goal of pleasing whatever algorithm runs the social media site they are on. And when the algorithm changes, they change their content to please the new algorithm. 

I have seen content that makes a site's algorithm ridiculously happy, but that does nothing for the person posting it or the person reading it.