A different perspective. Sometimes good social media content offers a new perspective. You are not necessarily showing people something they have never seen. But you are showing them something from a vantage point they have never had.
I took this picture of client Rich Redmond while he went through sound check. Why climb up on the catwalk? Well, for one thing, it's fun to go up there. But more importantly it was a chance to get some photos and videos from a different vantage point. A lot of people have watched drummers during a concert. A small percentage of those people have watched a sound check in an arena. And an even smaller percentage have watched a sound check in an arena from the upper catwalk of the stage.
Giving people a view they might otherwise never get to see... that kind of content has value. - Cris