Will Hardison: Think of the bigger picture

Cris: Is there anything that you wish people would ask you but they don't? 

Will Hardison of FanBase: I wish that people would think or ask about the bigger picture, bigger than just "I need a video or I need a website." I really wish people would think in terms of "How do I build this larger brand and how does all this kind of work together?" and "How do I know what's working and what's not working?" 

I think a lot of people just go, "This is what I think's going to work." We live in an age where we have enough tools that we can figure out if it's working or not working. 

Say what you want for the end goal. Odds are the expert in the field is going to suggest something you probably never thought of.

(Hire Cris to develop your online content. cris@bandstofans.com)