"I think any good show, especially a panel show, lives or dies by its relationship with who is listening and who is engaging. What I have learned in the few years I've been doing this show is that… let's say it's two percent of our audience that is hyper, hyper engaged. They are the most valuable two percent of our audience because they are the ones who are going to go out and tell people to listen. They are the ones who are going to talk about the show at parties and share it on their social media feeds. Also they are the ones who are going to give us the best ideas about what we may want to be talking about or how we may want to approach topics. I think if you are not creating (bonus content) like a live video or even a newsletter without asking those two questions -- Who is it for? What am I giving them? -- then you shouldn't do it." - Rebecca Lavoie of the podcast "Crime Writers On.." -- speaking on episode 6 of the Connect To Fans podcast
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AuthorCris Cohen Archives
March 2021
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