What jumped out at me from this opinion piece in the New York Times ("The Real Threat of Artificial Intelligence") was the writer's ideas on the types of work that Artificial Intelligence can't and probably won't ever be able to do. These are "jobs involving creativity, planning and 'cross-domain' thinking" as well as "professions requiring nuanced human interaction".
To me, that describes the creation of social media content.
But few people take that approach. Instead most people (and agencies, businesses, etc.) try to make it into a kind of drive-thru window experience, where identical products created in a factory setting are shoved at customers as fast as possible and with as little thought as possible.
Despite the tech interface, to me the best social media content feels like one human being talking to another.