Cris: What motivated you to create this new product and this business around it?
Jason Edwards, founder and CEO of ProLogix Percussion: [In the 90s] I taught a lot of lessons at a drum shop and spent a lot of time with students on practice pads. Also through my own practice, studying a lot of technique. I was and still am [obsessed with] technique. I really get in depth with the yes and no's of what you should be doing with your hands so you don't hurt yourself. And in doing so, I felt that the practice pads at the time were kind of lacking in feels. There was only soft and hard as the two surfaces to choose from. I wanted to create more options, offer more realistic things like a rim on the pad, and have a better quality construction of the product. I started doing this work at the time in my parents' driveway. I would just go out with the jigsaw and the saw horses and start sawing things out. I would research what rubber was best for the feel that I was looking for. I would sample different materials, bring them into the drum shop, let my friends who taught there try them out, and get their feedback. I then sold the pads to my students. And the guys who taught at the shop would sell them to their students. And then I started attending trade shows, carrying one of the practice pads around under my arm and showing different dealers. Ecommerce was growing back then and I tried to get into the shops that had a great web presence. And then ProLogix became a name in 2001.
(from episode 5 of the Connect To Fans podcast)