Connect To Fans
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog

The Real Payoff

10/2/2018

 
​When I saw the Rolling Stones in 1989, their concert kicked off with a huge pyrotechnics explosion. After that, they launched into the song "Start Me Up".

The explosion grabbed your attention, but the performance of that classic rock song was the payoff, the real value.

Most people's content on their website and social media is the explosion without the song afterward. They have a lot of bells and whistles to grab your attention, but it is followed by either silence or some guy half-heartedly blowing on a kazoo.

I help my clients create the song that is the real payoff, the content that makes people glad they looked this way. - Cris

Comments are closed.

    Author

    Cris Cohen

    Archives

    March 2021
    February 2021
    November 2020
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015

    Categories

    All
    Blog
    Business
    Interviews
    Social Media

    RSS Feed

© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog