"It takes an outsider to see what is beautiful or interesting in someone's life." - Malcolm Gladwell
This statement might not always be true, but I think this is true a lot. It is one of the reasons people hire me.
Be it bands or businesses, so many have trouble seeing all of the fascinating aspects of what they do. What has become mundane to them is really interesting to the rest of us.
Part of what I bring to the table is the outsider's perspective, the fan's perspective.