The Elusive Hit

When a band is interviewed about writing one of their big songs, sometimes they say, “We knew immediately that we had a hit.”

Of course, many bands “knew” that about songs that never went anywhere. It is not something you can know. It is not something you can control. All a band can do is continue to create and release quality songs.

The same is true of your content. Maybe your next post will be a hit. Maybe it won’t. It is not something you can control.

But you can create another quality post tomorrow. And the day after that. And the day after that…