The best content I develop comes out of conversations I have with my clients. I think in part that is because some of the best social media content has a conversational feel to it.
And my clients' best lines are often not the first things they say to me. Or even the second, third, or fourth statements.
The best material often appears further into the discussion, after a little verbal meandering. That's when you get the great insights, fascinating ideas, or wonderfully sincere comments.
You can tell with a lot of social media that people just spit something out and then move on. But to get to the good stuff you usually have to invest some time and thought and venture a little further down the road. - Cris