Despite all the talk about how incredible they are, the algorithms used by social media sites have no idea what I want to see in my feeds. I’ve been involved in white elephant gift exchanges with complete strangers that had better results.
So use social media, but remind your followers to visit your website. Because sometimes handing your message over to a social media algorithm is like giving it to someone who has just suffered a massive head injury. It might relay what you said or it might just babble incoherently about zucchini.