Cris: How do you describe what you do in social situations, where people maybe have not seen your website and you are just trying to explain it to someone who you have just met?
Eddie Riddell, ALL Associates Group: I guess in two words, it is sales enablement. Our whole goal is to help salespeople do a better job. That is the highest level. Beyond that, we really specialize in workflow and processes within businesses. We help salespeople / organizations understand how businesses work, how documents flow through businesses, how people hand off certain pieces of work to other people within the business to make something happen. An example might be the whole insurance claim business or the re-insurance side of the business, mortgage applications, all the steps that are necessary to go from an application through to an approval. And all of the various people / departments involved in that. We help organizations understand those workflows, understand how they work, understand the gaps, the problems, the issues that go on within that.
(from episode 2 of the Connect To Fans podcast)