Connect To Fans
  • Home
  • Interviews
  • About
  • Clients
  • Contact

Posting About People Who Have Passed

5/29/2017

 
​Posting about famous people who have died… Some see this as cheap way to glom on to a trending topic for the sole purpose of driving more traffic to your social media properties. And sadly, some treat it this way. That does not have to be the case, though.

Whether you are a band or a business, posting about the passing of an icon can be a nice way to pay homage to a person who inspired you. I think it is classy to honor those who paved the way. 

I think social media can also be a good medium for a kind of collective mourning. There is something cathartic about seeing that, yes, others felt the same way about this person that you did. You are not alone in your sorrow or admiration.

People appreciate heartfelt posts about the death of someone. 

My guidelines for clients about this:

> If the person was not an influence or inspiration to you personally, don't feel that you have to post about his or her death. Again, I don't think this should be done just to give your stats a boost.

> If you have a personal story involving the person, that's great. Share that. If not, some simple words are nice too - a good example being this recent post by client John Papa Gros about the death of Gregg Allman.

> Maybe don't run a hashtag with this. It's not awful if you do, but sometimes it can be misconstrued that this is all a marketing tactic for you.

> Never piggyback a promotion for your own product or service on top of this. Retailers have already given us enough awkward Martin Luther King Day posts and sale announcements to last a lifetime. 
Picture

Comments are closed.

    Author

    Cris Cohen

    Archives

    November 2020
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015

    Categories

    All
    Blog
    Business
    Interviews
    Social Media

    RSS Feed

© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • Interviews
  • About
  • Clients
  • Contact