Cris: There is a myth associated with podcasting that anyone can do this, it requires no time, no effort, etc. Can you address the myth and talk about the challenges of producing the "Crime Writers On" podcast?
Rebecca Lavoie, creator and host of "Crime Writers On": What makes a podcast something people want to listen to is when you are willing to put some time, energy, effort, and technical skill into it. The "Crime Writers On" show… typically the finished product ends up being about an hour long. We tape usually about 90 minutes or so. A lot of people don't realize that a very skilled audio editor who is fast and makes great edits -- and I've been doing this a long time so I put myself in that category -- it still takes about five hours of post production to get that show ready to go. Between the editing, the sessions mixdown, the post production elements, etc. It might sound like four people sitting around, drinking, and talking, but it is a little more than that. Not to mention the studio, the microphones, all the stuff we had to buy to make it sound good.
(from episode 6 of the Bands To Fans podcast)