Connect To Fans
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog

Most Of Your Competition Has No Endurance

7/10/2017

 
​There is something to be said for endurance.

Yesterday I spoke with a friend who owns and runs a CrossFit gym. We discussed the difficulties of standing out in a crowded marketplace, a marketplace filled with people who are lazy and incompetent, but who still get to have the same job title as you.  

My friend has spent years studying health and fitness. He has an amazing amount of knowledge and experience. If you train with him or are one of the athletes he coaches, you get expert advice. 

However, he has to compete with guys who really don't know what they are doing, but who have some money behind them, are a little better at sales, and who are taking advantage of the fact that CrossFit is trendy right now.

Similarly anyone can call themselves a social media specialist. I have met the "social media experts" for large record labels who just create memes featuring the Dos Equis guy.

What to do? Endure. 

If history is any indication, most of this competition won't last. I remember the late 90s when everyone over the age of 12 was a "web design expert" who charged people insane amounts of money to build completely dysfunctional websites. Not only are 99% of those businesses closed, but most of those people are not even involved in web design anymore. They now chase other trends. 

I'm betting many of them are now "CrossFit experts".

Comments are closed.

    Author

    Cris Cohen

    Archives

    February 2021
    November 2020
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015

    Categories

    All
    Blog
    Business
    Interviews
    Social Media

    RSS Feed

© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • Our Work
  • Interviews
  • About
  • Clients
  • Contact
  • Blog