More Humanity - Less Automation

​Both Lyft and Uber are pushing hard toward self-driving cars, which must make their recruiting events a little awkward. "We hope to make you obsolete as soon as possible. Would you like to sign up?"

I realize that a number of people are not the best drivers. So maybe this is a case where automation will be safer. Although the bigger risk with Uber was that you would get the former CEO as a passenger. "You are a (bleep)!" He was known for his pep talks. 

Similarly I see more and more automation with social media. Not just the scheduling of posts, but the creation of content. Some services even brag about making your content with bots. "Stock photos! Keyword generators! So artificial it's like eating Tupperware!" 

But to me the best content is more human, not less. Better content is not focused on keywords. It's focused on communicating. Putting humanity into your content takes more time, more effort, but I think it is worth it. 

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