Cris: Contrasting your businesses… ClearSketch, which is content, versus Helium, which is product oriented. To me it seems like those involve not only different skill sets, but different mindsets. What is it like to bounce back and forth between those two endeavors?
Brandon Hoe: I almost feel like I don't bounce back and forth. I tell people that I am middle-brained by nature. So I am equally analytical and logical as I am artistic and creative. And to me there is no hard point at which I transition from one to the other. It's seamless. It's a part of who I am… these disparate personalities if you will. I don't compartmentalize all of the things that I do. Just because I don't think about it. I just do it.
(From episode 4 of the Connect To Fans podcast)