One of the big trends in social media right now is live video. Mainly this has enabled a number of people to bore their followers in real time. "Yesterday we live streamed these drapes for two hours."
The world is filled with interesting bands, businesses, and individuals. But when you give them the ability to broadcast to the entire world, all most of them can think to say is, "There's Carl. He has trouble digesting dairy."
Live video can be great, but first make sure you have something worth broadcasting. - Cris