When posting a link to an article, especially one where a client is interviewed, I find it is best to post an excerpt in the text box of the post. For one thing, it increases the likelihood that people will click over to read the article.
Just as important, though, this might be all that people read of the article. Most people who see the post will not want to leave the social media site to read the whole thing. There is a good chance they will at least read the excerpt though. Comments are closed.
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AuthorCris Cohen Archives
March 2021
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