Social media is still a good way to publish your content. But as this investigation by the New York Times shows, the stats mean nothing.
Example: Kathy Ireland has one million followers on Twitter. Research suggests only 160,000 of those are real people.
In numerous cases followers, likes, shares, retweets, YouTube views, etc. have been bought.
What is funny is that big brands have paid people to promote products based on these fake follower numbers. It's like paying someone to pitch your product to his imaginary friends.