There are a number of intelligent, creative people doing interesting work. But when these people get on social media many of them revert back to high school. Suddenly they are just copying the "cool" kids (some of whom are actual kids) in a desperate attempt to be popular.
"I know it doesn't say anything about the technology we are developing, but I was told memes with unicorns are hot right now."
I don't think that is how you find your genuine fans. I think that is how you show the world that, after all these years, you are still trying to be the prom queen.