Empathy Improves Marketing

For this episode of the Connect To Fans podcast I spoke with Brandon Hoe, Marketing Strategist and Creative Director at ClearSketch as well as Founder and Inventor at Helium, which develops professional-grade photography and filmmaking tools for smartphones. We discussed the importance of empathy in marketing work, the mistake people make in chasing trends, and what smartphone cameras have not gotten right yet. 

Listen to the interview on our website 

Listen to the interview via iTunes 

---