You can have some deep conversations with John Keith Culbreth of clients Stop Light Observations. Sure, he can talk about the weather too, but it does not take much to get him verbally exploring the topics of life, death, the universe, etc.
When I met with him the other day, he discussed people's tendencies to use the online world as a way to distract themselves from weightier matters. They get themselves into a virtually crowded environment, but end up more disconnected than ever.
However, we agreed that it does not have to be like that. The internet and social media are tools. How you use them is up to you.
Although some people use them to soften the edges and kind of sedate themselves, you can also use them to connect with people. Just as the band's music causes people to feel, think, and reflect, so can your posts, your content.
It takes more thought and effort, and that connection won't happen with everyone, but it could be the difference between someone being a detached observer and a genuine fan.