4 - Brandon Hoe - ClearSketch
Empathy Improves Marketing
For this episode I spoke with Brandon Hoe, Marketing Strategist and Creative Director at ClearSketch as well as Founder and Inventor at Helium, which develops professional-grade photography and filmmaking tools for smartphones. We discussed the importance of empathy in marketing work, the mistake people make in chasing trends, and what smartphone cameras have not gotten right yet.
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