Yes, you can use ads to bring people to your social media, but when they get there, what do they see? Do they see examples of your work, knowledge, and insights? Or do they just see a photo of that day there was cake in the break room?
Jean-Paul Damé of Fire Horse Films Inc. : I had a client whose kid took over doing one of their videos, a marketing piece, because he just came out of college and he was going to do a great job. And I've worked with (the client) for about 10 years. I said, "That's great. Look, we're friends. We've been friends for 10 years. We've done dozens of videos together. If you have any questions about what he is doing, the quality of work, or if (your son) has any questions for me… if he needs past footage or graphics, just give me call. We are in this thing together. We always have been and we always will be." Sure enough, they got halfway through the project, the kid got offered a trip to go to Europe with his friends for a month, and he left. The (son) called me and I said, "Hey, have (your dad) call me and make that phone call of shame." And he did. He was very apologetic about the son and asked if I would be willing to… I said, "Of course I am going to help you out." I'm always going to help my clients out.
(listen to the full interview)
Cris: What do most companies miss when it comes to the learning side of things?
Ken Moore of Anfield: You are in danger of getting me on my soapbox here, but for most companies training is a grudge buy. We joke that when a recession comes along and companies are cutting back, the first things cut are the double Ts -- travel and training. "You can't travel anywhere and we're going to cut training because we think we can get by without it." But the reality is that companies that don't train consistently have poorer performances than companies that do train.
(listen to the full interview)
Cris: You have been quoted as saying, "I can give you the same security the Department of Defense uses for less than you would spend on a photocopier." How is that possible?
Jake Kiser, CEO of StrongKey: I'm glad that's an arresting statement. We thought a little while about how to position it that way. To take a step back and be very literal about what that statement means, StrongKey is a company that has been doing cybersecurity for 17 years and our founder for a decade beyond that. We are one of the thought leaders in what is known as public key cryptography, which is generally accepted as one of the strongest ways to secure data. So for these decades we have played in the enterprise space, our clients include multiple national, central banks, Fortune 40 companies… and just like that statement says, while not the Department of Defense itself, the same standards the DOD uses. How that happens is because our magic sauce is in the software stack that sits on top of hardware. So we are a hardware-based solution, but the secret to our cryptography is in the software we developed. And the secret to that software is it is all propped up by and based on open source licensing. So essentially with its development now done -- and its been done for 10 - 15 years now -- we can package it on a hardware appliance that is small enough to be relevant to a local credit union, an individual small business, and is highly, highly affordable because we are not bound to any kind of license fee structure based on the underlying software.
Cris: How do you describe what you do in social situations, where people maybe have not seen your website and you are just trying to explain it to someone who you have just met?
Eddie Riddell, ALL Associates Group: I guess in two words, it is sales enablement. Our whole goal is to help salespeople do a better job. That is the highest level. Beyond that, we really specialize in workflow and processes within businesses. We help salespeople / organizations understand how businesses work, how documents flow through businesses, how people hand off certain pieces of work to other people within the business to make something happen. An example might be the whole insurance claim business or the re-insurance side of the business, mortgage applications, all the steps that are necessary to go from an application through to an approval. And all of the various people / departments involved in that. We help organizations understand those workflows, understand how they work, understand the gaps, the problems, the issues that go on within that.
(from episode 2 of the Connect To Fans podcast)
Cris: What does a blockchain lawyer do?
Tamara Rogers, Pithia, Inc.: A blockchain lawyer -- who may be in private practice or in-house counsel -- will look at all of the aspects of blockchain technology and how they intersect with law. Some of that might be the really basic corporate law situations, like forming a company that is a startup. A lot of blockchain companies right now are in the startup phase. The blockchain lawyer may be working on founders agreements and initial investment / seed-round agreements that take into account tokens and providing tokens as opposed to providing equity. So that is a new twist on the traditional startup lawyer job. Another big thing that blockchain lawyers are having to pay attention to is the regulatory atmosphere around all things blockchain. So ICOs (Initial Coin / Currency Offerings) have gotten a lot of press because they are being constantly scrutinized as to whether or not they are a security. A blockchain lawyer, if they are advising a startup or a company that wishes to do an ICO, needs to be well-versed in the law around that or have a connection to a securities lawyer who is.
Cris: And just on that point, it seems like it would be extra difficult because all of this is being made up on a daily basis. So for you to be well-versed in all of this, it seems especially challenging.
Tamara: It is.
(from episode 10 of the Connect To Fans podcast)
From the interview with Laurie Ruettimann...
"I think there is something that happens in the world of work, where people take their career and use it as an analogy for everything that is going on in their lives. So if work is not going well, it means that they are a broken individual, something is wrong, and they get really depressed. And for me the biggest fix is to understand that work is just one component of your life. And if it is everything, something is broken and you need to go back to your own life and figure out "What else can I do to bring happiness?" It's out of whack. If work is everything, it means your family suffers, your hobbies suffer, your causes suffer, your relationships suffer. Go fix that and don't worry about work."