Cris: What motivated you to create this new product and this business around it?
Jason Edwards, founder and CEO of ProLogix Percussion: [In the 90s] I taught a lot of lessons at a drum shop and spent a lot of time with students on practice pads. Also through my own practice, studying a lot of technique. I was and still am [obsessed with] technique. I really get in depth with the yes and no's of what you should be doing with your hands so you don't hurt yourself. And in doing so, I felt that the practice pads at the time were kind of lacking in feels. There was only soft and hard as the two surfaces to choose from. I wanted to create more options, offer more realistic things like a rim on the pad, and have a better quality construction of the product. I started doing this work at the time in my parents' driveway. I would just go out with the jigsaw and the saw horses and start sawing things out. I would research what rubber was best for the feel that I was looking for. I would sample different materials, bring them into the drum shop, let my friends who taught there try them out, and get their feedback. I then sold the pads to my students. And the guys who taught at the shop would sell them to their students. And then I started attending trade shows, carrying one of the practice pads around under my arm and showing different dealers. Ecommerce was growing back then and I tried to get into the shops that had a great web presence. And then ProLogix became a name in 2001.
(from episode 5 of the Connect To Fans podcast)
Cris: Contrasting your businesses… ClearSketch, which is content, versus Helium, which is product oriented. To me it seems like those involve not only different skill sets, but different mindsets. What is it like to bounce back and forth between those two endeavors?
Brandon Hoe: I almost feel like I don't bounce back and forth. I tell people that I am middle-brained by nature. So I am equally analytical and logical as I am artistic and creative. And to me there is no hard point at which I transition from one to the other. It's seamless. It's a part of who I am… these disparate personalities if you will. I don't compartmentalize all of the things that I do. Just because I don't think about it. I just do it.
(From episode 4 of the Connect To Fans podcast)
From episode 15 of the Connect To Fans podcast, an interview with Jean-Paul Damé of Fire Horse Films Inc.
"My family has owned restaurants since 1974. I've had a couple of different businesses myself… I didn't realize it until I started the podcast and I would talk to people about marketing or about business and how they handle their money and people would say things like, 'No one ever told me that' or 'I never knew that.' I think I took it for granted that I have this business acumen. I just thought that everyone did."
Nick Ruffini / Revoice Media
from episode 18 of the Connect To Fans podcast
From episode 15 of the Connect To Fans podcast, an interview with Andy Gesner of HIP Video Promo
Some people say that all that matters in social media is getting big numbers. It doesn’t matter if the numbers are fake and it doesn’t matter what unscrupulous tactics you used to inflate those numbers. That’s when I ask, “So how long did you work at Enron?” - Cris