Social media is a marathon, not a sprint. Plan accordingly.
You should be able to mine content from most, if not all, of the people in your organization. If you can't, hire someone who can.
Sometimes the art is not in creating the post, but in editing it.
Don't pay much attention to social media stats. Remember: Facebook counts a video that has auto-played with the sound off for just three seconds as "a view."
Figure out one type of quality content that you can post at least once a day, five days a week. Make that your foundation and build from there.
The better you organize your content, the more use you will get from it. Learn to love spreadsheets and databases.
Adapt your content to the platform you are posting it to. Facebook, Instagram, Twitter, etc. work best with different formatting and different elements.
A big part of my job... digging through pages and pages of client interview transcripts to find the gems... those wonderful insights and anecdotes.
From the Wall Street Journal - "Spotify also introduced the idea of a 'two-sided marketplace,' where it envisions being able to charge artists, labels and other content creators for insights on users' streaming habits, artist preferences and locations, among other things."
Some people have proposed that social media platforms change their display settings so that you can no longer see other people’s stats. No more follower counts, like totals, share totals, etc. After all, so many social media stats are artificially inflated, either by purchasing fake followers or by other means. Thus, they don’t mean much. They are not a way to evaluate the quality of a post. Also, chasing numbers has led many people to push out a lot of awful content. - Cris