The people behind a business are often the most interesting parts of a business. However, few companies take advantage of that when developing their content.
A question I have gotten from businesspeople – “Why is your experience working with musicians evidence that you can help me?”
Because it is about telling your story, the story of you as a person and you as an expert in your field. Because there is an art to great consulting work, great legal work, great landscaping, great plumbing, etc. Because just like the person who has written a hit song, you have insights gained from experience… and most likely none of that is being shared yet in your social media or on your website.
If you are important to the work you do, if you bring something to the table that cannot be replicated by a machine or an algorithm, I can help tell your story.
Social media is a marathon, not a sprint. Plan accordingly.
You should be able to mine content from most, if not all, of the people in your organization. If you can't, hire someone who can.
Sometimes the art is not in creating the post, but in editing it.
Don't pay much attention to social media stats. Remember: Facebook counts a video that has auto-played with the sound off for just three seconds as "a view."
Figure out one type of quality content that you can post at least once a day, five days a week. Make that your foundation and build from there.
The better you organize your content, the more use you will get from it. Learn to love spreadsheets and databases.
Adapt your content to the platform you are posting it to. Facebook, Instagram, Twitter, etc. work best with different formatting and different elements.
A big part of my job... digging through pages and pages of client interview transcripts to find the gems... those wonderful insights and anecdotes.